Trendy Kids' Styles for Every Season

Kids Styles in Ames, IA

Trendy Kids' Hair Styles for Every Occasion

From cute braids to fun curls, our kids' hair styles are designed to make your little one feel confident and stylish. Whether it’s for a school day or a special event, we offer a variety of hair styles that are easy to maintain and perfect for any personality. Let your child's hair shine with styles that are as playful as they are!

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Get Professional kids styles Services in Ames?

Our kids' styles are carefully crafted to combine comfort, versatility, and fun designs that both parents and kids will love. Whether you're looking for casual kids' styles for everyday play or something more stylish for a special occasion, our collection offers endless options. We focus on fabrics that are soft and breathable, making sure your child feels great in our kids' styles. From trendy to classic, our kids' styles are designed to fit every little one’s personality. Trust our kids' styles to deliver creativity, comfort, and fun in every outfit.


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Book Your Next Braiding or Barbering Service with Us!

Essence of Natural Beauty Supply Store

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Kids Styles in Ames, IA