Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Embrace Boho Braids in Story City

Embrace Boho Braids in Story City

Boho Braids in Story City, IA

Experience the Artistry of Flawless Boho Braids Today!

Boho braids offer a stylish and low-maintenance way to express your individuality while embracing natural beauty. Our team at Essence of Natural Beauty specializes in creating stunning boho braids that blend intricate design with effortless charm. Serving the Story City area, we focus on personalized service and high-quality techniques to ensure your hair looks flawless and healthy. Whether you desire chic, loose braids or a more structured style, we tailor each session to your unique preferences. Contact us today to schedule your appointment and elevate your look with beautiful boho braids.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Get Stunning Boho Braids in Story City?

Let your hair tell a story with our expert touch on boho braids that bring out your unique style and personality. Serving the Story City, IA area, we specialize in creating stunning boho braids that blend effortless charm with modern flair. Whether you want a casual day look or a statement style for a special occasion, our team is passionate about perfecting every detail of your boho braids. We understand that boho braids are more than just a hairstyle—they are an expression of natural beauty and individuality. Trust us to enhance your look with boho braids that are as vibrant and free-spirited as you are, making every visit a creative and personalized experience.


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Essence of Natural Beauty Supply Store

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Boho Braids in Ames, IA