Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Maxwell's Finest Box Braids Await You

Maxwell's Finest Box Braids Await You

Box Braids in Maxwell, IA

Discover the Artistry of Stunning Box Braids Today

Offering expert care and precision, we bring flawless box braids to clients throughout Maxwell, IA. Our skilled stylists prioritize neat, long-lasting installs that highlight individual beauty and style. With a variety of braid sizes and patterns available, we tailor each session to meet your unique preferences. Whether you seek protective styling or a fresh new look, our team ensures your box braids provide both comfort and durability. Trust Essence of Natural Beauty to deliver exceptional results that enhance your natural hair health. Contact us today to schedule your personalized box braids consultation.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Get Box Braids in Maxwell?

Transform your look with our expertly crafted box braids that blend style and durability for any occasion. Serving Maxwell, IA, we pride ourselves on creating personalized box braids that reflect your unique personality while protecting your natural hair. Our team specializes in delivering flawless box braids using gentle techniques and high-quality materials to ensure comfort and long-lasting beauty. Whether you want a bold new style or a protective hairstyle, our box braids offer versatility and elegance suited to your lifestyle. Experience the confidence that comes with perfectly done box braids by trusting us to bring out your natural beauty in every strand.


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Essence of Natural Beauty Supply Store

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Box Braids in Ames, IA