Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Discover Stunning Braiding Services in Ames

Discover Stunning Braiding Services in Ames

Braiding Services in Ames, IA

Craft Your Unique Look with Expert Braiding Services Today

Experience expertly crafted braiding services that celebrate both tradition and modern style. We specialize in a variety of braiding techniques designed to enhance your natural beauty while ensuring your comfort throughout the process. Serving the Ames area, our team is dedicated to providing personalized solutions that fit your lifestyle, whether you're looking for protective styles or trendy designs. At Essence of Natural Beauty, we combine skill with passion to deliver results you’ll love. Reach out today to book your appointment and discover the difference our braiding services can make.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find The Best Braiding Services In Ames?

Transform your look with expert hands that specialize in braiding services designed to highlight your natural beauty. We take pride in offering personalized braiding services that cater to all hair types and styles, ensuring every customer in the Ames, IA area walks away feeling confident and refreshed. Our team understands that braiding services are more than just hair styling—they are an art form that combines creativity and precision. Whether you are coming for a classic style or desire something trendy, our commitment to quality braiding services never wavers. Trust us to deliver stunning results that showcase your individuality and enhance your overall style with our comprehensive braiding services.


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Essence of Natural Beauty Supply Store

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Braiding Services in Ames, IA