Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Experience Premium Braiding Services in Story City

Experience Premium Braiding Services in Story City

Braiding Services in Story City, IA

Craft Your Look with Exquisite Braiding Services Tailored for You

Our braiding services in Story City, IA, offer expert craftsmanship designed to enhance your natural hair's beauty and versatility. We specialize in a variety of styles, from intricate cornrows to classic box braids, providing personalized options tailored to your unique preferences. By choosing our braiding services, you benefit from a commitment to quality, comfort, and attention to detail. Essence of Natural Beauty is dedicated to helping you achieve a stylish and long-lasting look that suits your lifestyle. Contact us today to book your appointment and experience exceptional service firsthand.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find The Best Braiding Services In Story City?

Discover the artistry of customized hair care through our expert braiding services, designed to elevate your style and confidence. We take pride in offering top-quality braiding services to those who want a flawless, long-lasting look that embraces natural beauty. Serving the Story City, IA area, our team tailors each set of braiding services to highlight your unique features and personal preferences. Whether you're preparing for a special event or simply want a fresh, stylish change, our braiding services provide the perfect blend of skill and creativity you deserve. Choose us to experience the finest blend of comfort and professionalism with our signature braiding services.


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Essence of Natural Beauty Supply Store

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Braiding Services in Ames, IA