Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Ames' Finest Braiding for Your Beauty

Ames' Finest Braiding for Your Beauty

Braiding in Ames, IA

Indulge in the Artistry of Luxurious Braiding Styles

Experience expert braiding services designed to highlight your natural beauty and individuality. We specialize in a variety of braiding techniques, including cornrows, box braids, and intricate styles that suit any occasion. Serving the Ames community, we prioritize quality and care to ensure every braid is flawlessly crafted and long-lasting. At Essence of Natural Beauty, our talented stylists stay current with the latest trends to bring you fresh, innovative looks. Let us enhance your style with professional braiding services tailored to your unique preferences. Contact us today to book your appointment and elevate your hair game.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find Professional Braiding Services in Ames?

Discover the artistry of braiding that transforms everyday hairstyles into stunning expressions of individuality. At our salon, we specialize in braiding techniques that cater to a variety of textures and styles, ensuring each client receives a personalized experience. Serving the Ames, IA area, our team is dedicated to blending creativity with skill, making braiding not just a service but an art form you can trust. Whether you're seeking classic designs or intricate patterns, our passion for braiding shines through in every detail. Let us bring your vision to life with expert braiding that highlights your natural beauty and leaves a lasting impression.


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Essence of Natural Beauty Supply Store

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Braiding in Ames, IA