Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Experience Braiding Bliss in Story City

Experience Braiding Bliss in Story City

Braiding in Story City, IA

Discover the Artistry of Braiding for Every Style

Elevate your look with expert braiding services tailored to enhance your natural beauty. Serving the Story City area, we specialize in a variety of braiding techniques, including cornrows, box braids, and micro braids, designed to fit your unique style and hair texture. Our skilled team focuses on precision and care to ensure each braid is long-lasting and comfortable. Whether you want protective styles or creative braided designs, we can bring your vision to life. Experience the difference with Essence of Natural Beauty and schedule your braiding appointment with us today.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find The Best Braiding In Story City?

Discover the art of flawless braiding that transforms your look into a stunning expression of style and confidence. At Essence of Natural Beauty, we specialize in braiding techniques that cater to every hair type and personality, ensuring each client feels uniquely beautiful. Our expert team is passionate about braiding and stays up-to-date with the latest trends to provide the finest results for those we serve in Story City, IA. Whether you're seeking intricate cornrows or elegant braided updos, our braiding services are tailored to highlight your natural charm while maintaining hair health. Trust us to deliver precision, creativity, and a personal touch that makes every session an exceptional braiding experience.


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Essence of Natural Beauty Supply Store

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Braiding in Ames, IA