Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Discover Stunning Dreadlocks in Des Moines

Discover Stunning Dreadlocks in Des Moines

Dreadlocks in Des Moines, IA

Experience Your Unique Style with Beautiful Dreadlocks Today

Discover the art of maintaining and styling dreadlocks with our expert care tailored for clients in Des Moines. At Essence of Natural Beauty, we pride ourselves on offering personalized service that enhances the natural texture and beauty of your locs. Whether you need retwisting, maintenance, or a complete dreadlocks makeover, our skilled team uses techniques that promote healthy, long-lasting results. Serving the Des Moines area, we understand the unique needs of dreadlocks and strive to provide products and treatments that nurture each strand. Contact us today to schedule your appointment and embrace your natural beauty with confidence.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find the Best Dreadlocks in Des Moines?

Flawless dreadlocks require skilled hands and a deep understanding of natural hair, something we specialize in when serving the Des Moines, IA community. We pride ourselves on creating dreadlocks that are both beautiful and healthy, using techniques that respect the natural texture and growth patterns of your hair. Whether you are starting fresh or maintaining existing dreadlocks, our team is here to ensure your locks look vibrant and feel comfortable. Our passion for dreadlocks drives us to provide custom care tailored to each client’s unique needs. Trust us to bring out the best in your dreadlocks while nurturing the natural beauty that makes you stand out.


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Essence of Natural Beauty Supply Store

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Dreadlocks in Ames, IA