Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Dreadlocks That Shine in Story City

Dreadlocks That Shine in Story City

Dreadlocks in Story City, IA

Dreadlocks That Express Your Unique Style and Personality

Crafting and maintaining dreadlocks requires expertise and care to ensure healthy, lasting results. At Essence of Natural Beauty, we specialize in customizing dreadlock services that enhance your unique style while promoting scalp health. Serving the Story City, IA area, our team expertly handles everything from starter locks to mature dread grooming and tightening. Whether you're seeking maintenance, dread repair, or creative styling, we use methods designed to support natural hair growth and prevent damage. Experience personalized dreadlock care that reflects your individuality. Reach out today to schedule your consultation with us.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Get The Best Dreadlocks In Story City?

Transforming your hair into stunning dreadlocks requires skill and patience, and we take pride in offering top-notch care for every coil and twist. Our team is dedicated to serving Story City, IA with expert dreadlocks styling, maintenance, and consultation that honors individual expression. Whether you’re starting your dreadlocks journey or looking to refresh your existing style, we create personalized treatments designed to enhance the natural beauty of your locks. At our studio, dreadlocks are more than just a hairstyle — they are an art form that we nurture with precision and passion. Come experience how our commitment to quality and detail makes caring for your dreadlocks a truly exceptional experience.


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Essence of Natural Beauty Supply Store

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Dreadlocks in Ames, IA