Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Ames' Finest Hair Braiding Service Awaits

Ames' Finest Hair Braiding Service Awaits

Hair Braiding in Ames, IA

Craft Your Unforgettable Look with Exquisite Hair Braiding Mastery

Discover the artistry of hair braiding that elevates everyday styles into stunning expressions of individuality. At Essence of Natural Beauty, we specialize in intricate braids, twists, and cornrows designed to enhance your unique look while ensuring healthy hair care. Serving the Ames community, our experienced team crafts custom hair braiding styles tailored to suit various hair types and preferences. Whether you desire protective styling or a chic new look, we are here to provide exceptional service and creativity. Book your appointment today and experience the confidence that comes with expert hair braiding.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find the Best Hair Braiding in Ames?

Discover the art of hair braiding where creativity and care come together to transform your look. We specialize in hair braiding techniques that highlight your unique style and personality, providing personalized attention during every session. Serving the Ames area, our team takes pride in delivering skilled hair braiding services that bring out the natural beauty in every strand. Whether you desire classic styles or contemporary twists, we ensure each hair braiding appointment leaves you feeling confident and refreshed. Experience the unparalleled skill and passion we put into hair braiding as we help you embrace the beauty of well-crafted, long-lasting styles.


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Book Your Next Braiding or Barbering Service with Us!

Essence of Natural Beauty Supply Store

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Hair Braiding in Ames, IA