Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Experience Stunning Hair Braiding in Story City

Experience Stunning Hair Braiding in Story City

Hair Braiding in Story City, IA

Indulge Your Style with Exquisite Hair Braiding Creations

Unlock the potential of your natural texture with our expert hair braiding services, designed to celebrate individuality and style. Serving Story City, IA, we specialize in creating intricate braids, protective styles, and custom designs that enhance your look and maintain healthy hair. At Essence of Natural Beauty, our skilled braiders use precision and creativity to deliver a seamless blend of traditional and contemporary hair braiding techniques. Whether you seek box braids, cornrows, or twists, we tailor each style to your preferences. Experience exceptional care and flawless finishes with us. Book your appointment today and let your hair tell your story.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find the Best Hair Braiding in Story City?

Discover the art of flawless hair braiding with our dedicated team serving Story City, IA, where skill meets creativity. We specialize exclusively in hair braiding, providing styles that range from classic to contemporary, ensuring each client feels confident and unique. Our passion for hair braiding drives us to use only the best techniques and care to protect your natural hair’s health. When you choose us for your hair braiding needs, you’re not just getting a style; you’re embracing an experience tailored to your lifestyle. Let our expert stylists transform your look with hair braiding that combines beauty and durability, making every visit to Story City, IA something you look forward to.


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Essence of Natural Beauty Supply Store

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Hair Braiding in Ames, IA