Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Ames' Best Locs for Your Natural Beauty

Ames' Best Locs for Your Natural Beauty

Locs in Ames, IA

Discover the Art of Crafting Stunning Locs Today

Expert care for locs requires a deep understanding of natural hair textures and personalized maintenance techniques. At Essence of Natural Beauty, we proudly serve the Ames community by providing professional loc services that promote healthy growth and style longevity. Our skilled team uses gentle products and precise methods to ensure your locs remain vibrant and strong. Whether you need installation, tightening, or restoration, we customize each appointment to meet your unique hair needs. Experience the difference expert loc care can make in Ames by booking your consultation with us today.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find the Best Locs in Ames?

Transforming your locs into a stunning expression of individuality takes skill and care, which is exactly what we provide to those seeking to perfect their look. Serving the Ames area, we understand that locs are more than just a hairstyle—they are a lifestyle and a journey filled with unique textures and personal stories. Our team is passionate about nurturing locs through expert maintenance, styling, and treatment that respects the natural beauty of each strand. Whether you're just starting your locs or looking for fresh ways to revive them, we are here to guide every step of the way. We invite you to experience how our services can elevate your locs into a true reflection of who you are, making every twist and turn a testament to self-love and confidence.


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Essence of Natural Beauty Supply Store

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Locs in Ames, IA