Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Experience Stunning Locs in Ankeny

Experience Stunning Locs in Ankeny

Locs in Ankeny, IA

Discover the Beauty of Your Perfect Locs Today

Our team at Essence of Natural Beauty offers expert care and styling for locs, serving the community throughout Ankeny with precision and creativity. We specialize in nurturing healthy loc maintenance, ensuring each set reflects personal style and confidence. From retwisting to extensions, our services support both new and mature locs, using natural techniques that promote scalp health and hair integrity. Whether you are new to locs or seeking to enhance your existing style, we are dedicated to providing tailored care that highlights your unique beauty. Contact us today to start your loc journey with trusted professionals.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find the Best Locs in Ankeny?

Transforming locs into stunning works of art is what we love to do for clients throughout Ankeny, IA. Our team understands that locs are more than just a hairstyle—they are a symbol of individuality and culture. Whether you are looking to start your journey with fresh locs or need expert maintenance, we prioritize care and precision in every step. We use specialized techniques designed to keep your locs healthy, radiant, and perfectly shaped. At Essence of Natural Beauty, we believe that your locs deserve attention that matches their unique beauty, and we are committed to supporting your style with products and services tailored specifically to locs care. Let us help you embrace your locs with confidence and a flawless finish.


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Essence of Natural Beauty Supply Store

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Locs in Ames, IA