Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Stylish Locs Await You in Boone

Stylish Locs Await You in Boone

Locs in Boone, IA

Experience the Beauty and Versatility of Luxurious Locs

Our team specializes in creating and maintaining beautiful locs that express your natural style and personality. Serving the Boone area, we focus on techniques that promote healthy, long-lasting locs using quality products tailored to your hair needs. Whether you are new to locs or looking to enhance your current style, Essence of Natural Beauty provides expert care and personalized service to help you achieve your desired look with confidence. Explore the art of locs with us and experience professional care you can trust. Schedule your appointment today to begin your locs journey.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find The Best Locs In Boone?

Embracing the natural beauty of locs is an art that requires dedication and expertise, and we take pride in helping clients achieve flawless styles. Serving the Boone, IA area, we specialize in maintaining and enhancing locs with personalized care tailored to each individual’s hair type. Whether you are starting new locs or looking to refresh your current style, our team ensures your locs stay healthy, vibrant, and perfectly shaped. We understand the cultural significance and uniqueness of locs, which is why we use techniques that honor the tradition while delivering modern flair. When you choose us, your locs will receive the attention they deserve, reflecting both your personality and natural beauty.


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Essence of Natural Beauty Supply Store

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Locs in Ames, IA