Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Experience Stunning Locs in Dallas Center

Experience Stunning Locs in Dallas Center

Locs in Dallas Center, IA

Discover The Artistry Behind Stunning Locs with Style

Caring for locs requires expertise and attention to detail, which is exactly what our team provides when serving the Dallas Center community. At Essence of Natural Beauty, we offer customized locs maintenance and styling that promote healthy growth and vibrant appearance. Our services include retwists, cleansing, and moisturizing techniques tailored to your unique hair texture. We understand how important proper locs care is to maintain strength and shine. Experience professional locs services designed to enhance your natural beauty. Contact us today to schedule your appointment and give your locs the care they deserve.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find the Best Locs in Dallas Center?

Transforming your hair into stunning locs requires dedication and expert care, something we pride ourselves on delivering consistently. Serving the Dallas Center, IA area, we specialize in nurturing locs with personalized attention that honors your unique style. Whether you're starting your journey or looking to maintain healthy locs, our experienced team uses techniques that ensure your locs remain vibrant and well-defined. We understand that your locs are more than just hair—they are an expression of identity, and we treat each set with the respect it deserves. When you choose us, you can trust that your locs will be cared for with professional skill and a passion for natural beauty. For more information and resources on locs, visit our recommended sites.


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Essence of Natural Beauty Supply Store

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Locs in Ames, IA