Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Vibrant Locs Await You in Des Moines

Vibrant Locs Await You in Des Moines

Locs in Des Moines, IA

Discover the Beauty and Versatility of Stunning Locs Today

Our team at Essence of Natural Beauty is dedicated to providing exceptional locs services throughout Des Moines. We understand that locs require specialized care and personalized attention to maintain their health and style. Whether you are starting new locs, retwisting, or seeking maintenance, we tailor our approach to suit your hair’s unique texture and needs. Serving the Des Moines community, we use high-quality products and expert techniques to ensure your locs remain vibrant and strong. Experience the difference with our trusted care and book your appointment with us today.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find Expert Locs Services in Des Moines?

Transforming your hair journey into an expression of self-love starts with our expert care tailored to your unique locs. We understand that nurturing locs is an art that requires patience and precision, which is why we dedicate ourselves to providing personalized service that brings out the best in every strand. Serving the Des Moines, IA area, we specialize in maintaining the health and beauty of locs while enhancing their natural texture through professional techniques. Whether you are just beginning your locs or looking to refresh an existing style, our team is committed to guiding you through each step with care and expertise. Choose us to celebrate your locs with confidence and enjoy a transformative experience that honors the beauty and strength within every coil.


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Essence of Natural Beauty Supply Store

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Locs in Ames, IA