Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Discover Stunning Locs in Gilbert

Discover Stunning Locs in Gilbert

Locs in Gilbert, IA

Unleash Your Style with Exquisite Locs Tailored for You

Our skilled team embraces the art of locs, delivering personalized care and styling for every individual who values natural beauty. Serving Gilbert and the surrounding area, we specialize in creating durable, stunning locs that highlight your unique style and personality. Whether you need maintenance, retwisting, or a fresh loc installation, we use techniques that promote healthy growth and longevity. Essence of Natural Beauty is committed to enhancing your hair journey through expert service and genuine attention. Contact us today to experience loc care tailored just for you.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Get the Best Locs in Gilbert?

Transforming your hair into beautiful, well-maintained locs requires skill and care that we are proud to offer. Serving the Gilbert area, we specialize in creating customized locs that reflect your unique personality while ensuring the health of your hair. Our team understands that every client’s locs journey is different, which is why we focus on personalized techniques that nurture and maintain your locs with precision. Trust us to provide ongoing support for your locs, whether you are just starting or looking to rejuvenate existing ones. With our dedication to quality and attention to detail, your locs will thrive and turn heads wherever you go.


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Essence of Natural Beauty Supply Store

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Locs in Ames, IA