Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Experience Stunning Locs in Maxwell

Experience Stunning Locs in Maxwell

Locs in Maxwell, IA

Discover the Artistry Behind Exquisite Locs Creations

Our team at Essence of Natural Beauty takes pride in offering expert locs care and styling services to residents throughout Maxwell. We understand that locs are more than just a hairstyle—they represent identity and culture, requiring personalized attention to maintain health and style. Whether you are starting new locs, maintaining existing ones, or looking for innovative ways to express your look, we provide customized solutions that cater to your unique hair needs. Let us help you embrace your natural beauty with locs that inspire confidence. Schedule your appointment with us today.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find the Best Locs in Maxwell?

Transforming your hairstyle with beautiful locs is an experience we take pride in delivering to clients in Maxwell, IA and beyond. Our team understands that locs are more than just a look—they are a statement of individuality and care. With personalized attention, we help you maintain healthy locs that shine with vitality. Whether you’re starting fresh or looking to revive existing locs, we tailor our services to meet your unique needs. Trust us to guide you through every step of your loc journey, ensuring your locs stay strong, styled, and stunning with each visit.


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Essence of Natural Beauty Supply Store

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Locs in Ames, IA