Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Experience Stunning Locs in Roland

Experience Stunning Locs in Roland

Locs in Roland, IA

Discover the Art of Exquisite Locs for Every Style

Our team at Essence of Natural Beauty specializes in expertly maintaining and styling locs for clients across Roland. We understand that properly cared-for locs require patience and skill to achieve both healthy growth and a polished appearance. Whether you need starter locs, retwists, or custom styles, our services are tailored to highlight your unique texture and personality. Serving the Roland area, we prioritize the health of your scalp and hair while delivering exceptional loc care. Reach out today to experience the dedication we bring to every loc journey.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Get Beautiful Locs in Roland?

Mastering the art of locs requires patience, precision, and a deep understanding of hair care, and that is exactly the experience we provide to those seeking natural beauty in and around Roland, IA. Our approach to locs celebrates individuality while ensuring each set is nourished and styled to perfection. Whether you're starting fresh or maintaining your existing locs, we prioritize techniques that promote healthy growth and vibrant results. Locs are more than just a hairstyle to us; they embody confidence and cultural expression, which is why we are passionate about tailoring every service to fit our clients’ unique needs. By choosing us, you become part of a community dedicated to authenticity and exceptional care for your locs in Roland, IA and beyond.


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Essence of Natural Beauty Supply Store

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Locs in Ames, IA