Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Discover Stunning Locs in Slater

Discover Stunning Locs in Slater

Locs in Slater, IA

Craft Your Unique Style with Beautiful Locs Today

Discover the beauty and versatility of locs with our expert care and styling services designed to enhance your natural hair. We proudly serve clients throughout Slater, IA, offering personalized loc maintenance, retwisting, and creative loc styles tailored to suit every individual’s unique texture and preference. At Essence of Natural Beauty, we focus on healthy loc growth using gentle, natural products that nourish your scalp and strengthen each strand. Whether you are just starting your loc journey or seeking professional upkeep, our skilled team is here to support you every step of the way. Contact us today to schedule your appointment and embrace the essence of your natural beauty.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find the Best Locs in Slater?

Transforming your locs into a stunning expression of individuality is our passion when serving the Slater, IA area. We specialize in nurturing locs with expert care designed to maintain their health and vibrancy over time. Whether you are just beginning your loc journey or looking to refresh and style mature locs, we provide personalized attention to every twist and coil. Our team understands that locs are more than just a hairstyle; they are a statement of identity and culture. By choosing us, you entrust your locs to artists who appreciate their unique beauty and promise to keep them looking their best at every stage. We invite you to experience loc care that goes beyond the ordinary and celebrates the natural elegance found within each lock.


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Essence of Natural Beauty Supply Store

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Locs in Ames, IA