Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Discover Stunning Locs in Story City

Discover Stunning Locs in Story City

Locs in Story City, IA

Experience the Artistry of Luxurious Locs Today

Discover the confidence that comes with expertly maintained locs by choosing our dedicated team at Essence of Natural Beauty. We proudly serve the Locs community in Story City, IA, offering personalized care and styling techniques that enhance the natural beauty and health of your hair. Whether you need installation, retwist, or loc care advice, we provide services tailored to your unique texture and lifestyle. Experience professional results that make your loc journey effortless and enjoyable. Contact us today to schedule your appointment and embrace your best locs ever.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find the Best Locs in Story City?

Embracing the beauty and uniqueness of locs requires expertise and care that we provide to those around Story City, IA. Our passion lies in helping you maintain and style your locs with precision and respect for their natural texture. We understand how important locs are to your identity, which is why our services focus on nurturing healthy, vibrant locs that stand out. Whether you are starting your journey or wanting to refresh your current locs, we tailor every treatment to support growth and prevent damage. Trust us to elevate your locs experience with personalized care designed to celebrate your natural beauty in every twist and coil.


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Essence of Natural Beauty Supply Store

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Locs in Ames, IA