Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Discover Natural Hair Services in Ames

Discover Natural Hair Services in Ames

Natural Hair Services in Ames, IA

Experience the Artistry of Natural Hair Services Today

Embracing healthy, beautiful hair begins with expert natural hair services tailored to your unique texture and style. Our team at Essence of Natural Beauty is dedicated to providing personalized care, including twists, braids, and moisturizing treatments designed to enhance and protect your natural curls. Serving the Ames, IA community, we prioritize gentle techniques and high-quality products to maintain hair strength and shine. Whether you need maintenance, styling, or deep conditioning, our natural hair specialists are here to help you achieve your hair goals with confidence. Contact us today to experience exceptional natural hair care.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find the Best Natural Hair Services in Ames?

Discover the confidence that comes from embracing your natural beauty with our expert natural hair services designed for every texture and style. We proudly serve the Ames, IA area, offering personalized natural hair services that cater to your unique needs and preferences. Our team specializes in nurturing healthy hair while enhancing your look through carefully crafted natural hair services that leave you feeling renewed and confident. Choosing us means trusting stylists who are passionate about providing the highest quality natural hair services with patience and care. Let us help you celebrate your authentic self by experiencing the transformative results that only dedicated natural hair services can deliver.


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Essence of Natural Beauty Supply Store

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Natural Hair Services in Ames, IA