Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Discover Natural Hair Services in Maxwell

Discover Natural Hair Services in Maxwell

Natural Hair Services in Maxwell, IA

Revitalize Your Look with Expert Natural Hair Services Today

Feel confident in your curls by choosing our natural hair services tailored to embrace your unique texture and style. At Essence of Natural Beauty, we specialize in gentle treatments, protective styling, and expert care designed to nourish and maintain healthy hair. Serving the Maxwell area, our team is passionate about helping you achieve beautiful, manageable hair with techniques that support your natural growth cycle. From moisturizing treatments to custom trims, we prioritize your hair’s health and vitality. Book your appointment today and experience the personalized care that sets us apart.

Get Started

“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

Shop High-Quality Beauty Essentials

Testimonials

What Our Clients Say

Google Reviews

Yelp Reviews

Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find Natural Hair Services in Maxwell?

Discover the confidence that comes with expertly cared-for curls through our natural hair services designed to highlight your unique beauty. Serving Maxwell, IA, we offer personalized natural hair services that treat each strand with the utmost attention and care. Our team is dedicated to transforming the way you experience hair care, making natural hair services not just a task but a rewarding ritual. With every visit, you’ll notice how our natural hair services enhance texture, moisture, and overall hair health. Trust us to be your go-to spot for natural hair services that bring out your best, ensuring you leave feeling revitalized and proud of your hair’s natural beauty.


Get Started

Book Your Next Braiding or Barbering Service with Us!

Essence of Natural Beauty Supply Store

Contact Us

Natural Hair Services in Ames, IA