Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Experience Natural Hair Services in Story City

Experience Natural Hair Services in Story City

Natural Hair Services in Story City, IA

Discover Radiant Natural Hair Services Tailored Just for You

Our commitment to exceptional natural hair services in Story City, IA ensures that your curls, coils, and waves receive the care and attention they deserve. We specialize in tailored treatments that enhance your hair’s health while celebrating its natural texture. Using safe, nourishing products, our team focuses on maintaining strength and moisture for all hair types. Choosing Essence of Natural Beauty means embracing your unique style with confidence. Experience personalized care that respects your natural beauty by scheduling an appointment with us today.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find Natural Hair Services in Story City?

Transform your look with natural hair services that embrace and enhance your unique texture while keeping your hair healthy and beautiful. We specialize in providing expert natural hair services tailored to the diverse needs of our clients, ensuring personalized care in every treatment. Serving the Story City, IA area, we pride ourselves on creating a welcoming environment where natural hair services are performed with precision and passion. Whether you need a restorative treatment or a stylish new twist on your natural curls, our natural hair services are designed to bring out your best self. Trust us to deliver professional, high-quality natural hair services that leave you feeling confident and radiant every time.


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Essence of Natural Beauty Supply Store

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Natural Hair Services in Ames, IA