Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Discover Starter Locs in Ames Today!

Discover Starter Locs in Ames Today!

Starter Locs in Ames, IA

Experience the Charm of Beautifully Crafted Starter Locs Today!

Embracing the natural journey of hair care begins with expertly crafted starter locs that lay a strong foundation for healthy, long-lasting locks. Our team at Essence of Natural Beauty specializes in precision techniques tailored to your hair type, ensuring your starter locs are neat, well-maintained, and personalized. Serving Ames, IA, we prioritize the health and integrity of your hair throughout every stage. Whether you are new to locs or seeking renewal, we provide a welcoming environment focused on your unique style goals. Contact us today to begin your natural beauty journey with confidence.

Get Started

“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

Shop High-Quality Beauty Essentials

Testimonials

What Our Clients Say

Google Reviews

Yelp Reviews

Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find the Best Starter Locs in Ames?

Starting your natural hair journey with confidence is easier when you choose us for your starter locs needs. We specialize in carefully crafting starter locs that set the foundation for healthy and beautiful locs down the road. Our team understands that starter locs require patience, technique, and personalized care, which is why we prioritize gentle methods tailored just for you. Serving the Ames, IA area, we provide an inviting experience where your starter locs can flourish with the best products and expert styling. Whether you are new to locs or looking to refresh your beginning journey, our commitment to impeccable service ensures your starter locs truly reflect your unique style and natural beauty.


Get Started

Book Your Next Braiding or Barbering Service with Us!

Essence of Natural Beauty Supply Store

Contact Us

Starter Locs in Ames, IA