Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Experience Beautiful Starter Locs in Maxwell

Experience Beautiful Starter Locs in Maxwell

Starter Locs in Maxwell, IA

Discover Your Unique Journey with Stunning Starter Locs Today

Discover the art of creating flawless starter locs with our expert touch, tailored to meet your individual style and hair needs. Serving the Maxwell area, we specialize in gently forming and maintaining healthy starter locs that allow your natural beauty to shine through every stage of growth. Our team at Essence of Natural Beauty prioritizes scalp health and the longevity of your loc journey by using proven techniques and nourishing products. Whether you are just beginning or need detailed maintenance, we provide personalized care to ensure your locs flourish. Contact us today and embark on your starter locs experience with confidence.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find Starter Locs in Maxwell?

Discover a fresh approach to embracing your natural hair journey with our customized care for starter locs that highlights both health and style. Serving the Maxwell, IA area, we specialize in crafting and maintaining starter locs that bring out the unique beauty in every curl and coil. Our team understands that the beginning stages of locs require patience and expert care, which is why we focus on nurturing each strand with precision. From the initial design to regular upkeep, we are dedicated to helping you achieve flawless starter locs that grow strong and defined over time. Choose us for your starter locs and experience a welcoming atmosphere where your hair’s natural potential is respected and enhanced throughout every phase. Contact us today to learn more about our starter locs services and start your journey with confidence.


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Essence of Natural Beauty Supply Store

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Starter Locs in Ames, IA