Essence of Natural Beauty Supply Store logo in teal and orange with stylized floral accents

Discover Trendy Starter Locs in Story City

Discover Trendy Starter Locs in Story City

Starter Locs in Story City, IA

Begin Your Journey with Unique Starter Locs for Every Style

For those seeking beautiful, manageable hair, starter locs offer a stylish and natural way to embrace your curls. We specialize in creating flawless starter locs that promote healthy, long-lasting growth tailored to your unique texture and style preferences. Serving the Story City area, Essence of Natural Beauty ensures each set of starter locs is maintained with expert care and attention to detail. Whether you are new to the loc journey or refreshing existing locs, our experienced team is here to support your hair goals. Contact us today to begin your starter locs experience.

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“Is This a Salon or a Beauty Supply Store?”

It’s BOTH. And That’s What Makes Us Different.

Why go to multiple places when you can do everything in one stop?

✔️Buy your hair in-store
✔️Get it installed by a professional
✔️ Ask questions and get expert advice
✔️ Walk out looking DONE


No guessing. No running around. No stress.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Find Starter Locs in Story City?

Transform your look with confidence by choosing us for your starter locs journey. Our passion for creating beautiful and healthy starter locs helps clients express their natural beauty with ease and style. We serve the Story City, IA area with personalized care, ensuring each set of starter locs starts strong and maintains a clean, polished appearance. With years of expertise, we provide tips and maintenance routines tailored specifically for your starter locs so they grow evenly and attract admiration. Trust us to support your transformation from the first twist to well-established locs, because your starter locs are the foundation of a timeless, elegant look that reflects your unique personality.


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Essence of Natural Beauty Supply Store

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Starter Locs in Ames, IA